About me
You Can’t Scale a Business Without Scaling Its People.
Lindsay Ferry.
I’m Lindsay Ferry, and I work with founders, leadership teams, and scaling businesses to make sure their people strategy isn’t an afterthought. Startups move fast, and people priorities often get left until something breaks. Hiring missteps, a culture that doesn’t scale, teams burning out, or just not knowing where to start.
That’s where I come in.
What I Do Best
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Growing teams without the growing pains
Helping you hire well, build structure, and avoid costly missteps
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Practical, strategic input when you're building or fixing your people function
Collaborative, thoughtful, and grounded in what actually moves things forward
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Restore calm and clarity in messy or high-stakes situations
Whether it’s a restructure, exit, or leadership challenge
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Culture and leadership development
Helping founders build engaged teams and confident managers
Let’s Talk Honestly
I don’t expect things to be perfect. If they were, you wouldn’t be here. What I do expect is that you care about your people and their experience at work. You want your business to be a place where people do their best work, where the right hires stay, and where growth doesn’t come at the cost of burnout or chaos.
If you know things could be better but aren’t sure where to start, that’s exactly what I help with. Whether it’s building a people function from scratch, leading change, or fixing what isn’t working, I’ll help you turn intention into action without unnecessary complexity.